Since the advent of the “Smart Phone” people have been crawling over themselves to get to the next much hyped new model. The eco system being such that “content creators” on Youtube spend eleven months predicting what the next round of models promise to bring. This then given a yearly upgrade cycle.

What then constitutes an upgrade? The Oxford thesaurus states; improve, ameliorate, enhance and “add to”. The latter would negate taking away. In this case the bloody charger. “Oh but the environment”, I hear you utter.

What a sensational marketing ploy that by taking something away, a marketer of smart phones can make their products more desirable.

“Can’t innovate anymore, my ass”.